Roost Analytics
Improve your social marketing effectiveness with Roost’s analytics. Receive a clear Engagement Score for each post that shows how well it performed. Also get key metrics for all Twitter and Facebook posts in one place.
How does it work?
- You get Engagement Scores of between 1 and 5 for each post based on the number of times your audience interacts with a Facebook post or tweet.
- For Facebook, you’ll also see likes, shares, comments, and impressions. (Hides and link clicks coming soon.)
- For Twitter, you’ll see number of retweets. (Link clicks coming soon.)
How does the Engagement Score work?
Roost takes the analysis well beyond the simple metrics you get from Facebook and Twitter - by considering engagement relative to your audience size. Roost gives you Analytics that are meaningful and specific to you. For example, a small business that has a Facebook Page with 50 Likes and receives 5 comments on a post would get a high engagement score. Whereas, 5 comments on a Page with 10,000 Likes will not have as high a score.
