Roost takes the guesswork out of what to post by providing curated suggested content. Suggested content is tied to the Roost Campaign Template, which guides you through the process of setting up a social marketing campaign.
The suggested content is taylored to you based on your industry and interests. If you are a real estate agent, Roost may suggest new articles from the real estate section of the New York Times, whereas if you're a restraunteur, Roost may suggest an article on Pinot Noir from Wine Spectator magazine.
Roost currently supports suggested content for:
- Shared Links
You may also add any news feeds that support RSS to your suggested content. This is a great way to add your blog or favorite news sources to the application for easy inclusion in your next campaign.
Roost then provides analytics so you can see exactly how your posts are performing.