How is your business doing on Facebook?

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    Roost's Local Scorecard gives you a clear report on whether your Facebook audience will drive business to your location. In seconds you will learn:

    • Coverage Index: Your Facebook local coverage relative to other businesses
    • Audience Distribution: Which Facebook Fans/Friends are close to your business
    • Suggested Actions: Audience development tips tailored to your profile
    Click to show full example report

    Connect securely to get your free report:

    Nothing private you do on Roost will ever be published to Facebook unless you tell us to. Read Roost's strict Privacy Policy or Contact Us with questions.
    You can select up to a maximum of 3 accounts. If you would like to include other accounts, deselect one of your current three.
    1. Which Facebook accounts do you want to evaluate?
    Select Facebook Page(s) and/or the Personal Profile used to promote your business.
     
    2. What's your Industry?
     
     
    3. What area do you want to evaluate?
    Enter your business's location or any area that's important to your business.
     
    Zip Code:    
     
    Filter Posts

    This sidebar allows you to zero in on what posts you want to look at. You can select a date range and individual filters. When the box next to a filter is full, that means you will see posts that meet that criterion.


    Time

    Select the date range of posts you'd like to see. We will show you all posts that have either been published or are scheduled to publish for that date range. We default a date range, but you can change it by clicking the calendar icons and adjust the "from" and "to" dates.


    Status

    Choose to see posts that have already been published (sent), are scheduled for the future, or both combined.


    Campaigns

    Select which campaigns you'd like to see or not see. We will bring back all campaigns within the date range you've selected.


    Type

    Select which post types you'd like to see or not see. For example, if you deselect "Links," you'll see all types of posts except Links.


    Destination

    Select the network destinations to which you've published that should appear in the feed.

    My Posts

    My posts shows you what your posts will look like when they publish to your social networks. In this view, you'll see all the posts you've scheduled or sent for whatever time period you've indicated in the left-hand "Filter Posts" box.

    Things you can do in the "My Posts" column:


    Review

    See when posts are scheduled to go out, or when they went out. Also to which social networks they published and the campaign name.


    See Post Types

    In the bottom right-hand corner of each post, you'll see an icon that tells you what type of post it is (Link, Status Update, Question, etc.).


    Edit

    Change the date, time, and comment for scheduled posts. Just place your mouse cursor over the post you want and click the "edit" button. (You are only able to edit posts that haven't yet published.) You can't edit any Links you've created. To edit Links, delete the one you don't want and create a new post by clicking the big, blue buttons in the right-hand corner.


    Delete

    Remove posts you don't want to go out. Place your mouse over the post you want to delete and click the "x" icon in the upper-right. (You can't delete posts that have already published.)


    Sort

    Click "recent" next to "sort:" to view your posts as either sorted by most recent or least recent.

    When you're ready to create more posts, just click either the "Single Post" or "Campaign" button in the upper-right of the page.

    Circles helps you get the most from your network

    What is Circles?

    Circles is a sharing network. Invite in your friends and colleagues, and you can prompt each other to share posts. This will help your marketing message get in front of people not currently in your networks.


    How do I request Shares from my Circle?

    On My Posts, you'll see all the Posts you've sent or scheduled to go out. Place your mouse over any of these, and you'll see a "Send to my Circle" button. Click that button, and you'll be able to select the Circle Members you'd like to request to share your post. Roost sends these requests via email.


    How do I invite people to my Circle?

    Hover over "My Reach" in the header of this page. A box will pop up explaining your Reach. Click the "Invite to My Circle" button.


    What is "My Reach"?

    Your Reach tells you how many people you can touch with your social marketing posts. This includes the audience you publish to in Roost (your Facebook Friends, Facebook Fan, and/or Twitter Followers) as well as the audiences of your Circle Members. While you won't achieve your full Reach with every post, it's a good indicator of your marketing power. The larger your Reach, the easier it will be to build your personal audience.


    Why would my Circle Members want to share my posts?

    Circles is all about reciprocity. If you share your Circles' posts, they'll share yours. Everyone benefits. It also helps you easily bring interesting and useful content to your audience.


    How do I add and remove Circle members?

    You can remove Circle Members by clicking the "x" on a Circle Profile. This will remove the Member from your Circle list and remove you from his or hers. If you'd rather not completely remove a Member, just click the "mute" button. This will keep you from receiving Share Requests without removing the Member.

    Reach Growth

    This box allows you to see the changes to your audience.

    My Reach

    This is the total number of people subscribed to the social media destinations you manage with Roost, e.g. Facebook Page Fans, Facebook Friends, and Twitter Followers.


    My Circle Reach

    This is the total number of people subscribed to your Circle's destinations (their fans, friends, and followers). The larger your Circle Reach, the more effective your Circle Requests will be.


    My Total Reach

    This number combines your Reach and your Circle Reach to show you how many people you can reach with a single post (provided you share it with your entire Circle).


    Don't forget to invite friends and colleagues to your Roost Circle to help you get your message out!